vTime Collaborate With City Football Group To Bring The Pub Experience To Fans During Lockdown

We're thrilled to announce a collaboration with City Football Group (CFG), the world's leading private owner and operator of Football clubs, bringing the pub experience to fans during the pandemic and beyond in vTime XR!

From today, fans worldwide will be able to meet virtually to watch behind-the-scenes content from Manchester City in our newest feature, Theaters. With supporters able to choose from an American-style Sports Bar and Roman amphitheatre-inspired Video Bowl to view incredible content, the collaboration brings the atmosphere and excitement of watching football with friends to wherever you are. With new content arriving weekly, the launch offers a compelling new way to get closer to the team and its fanbase.

Vtime Xr Sports Bar Seating Theaters

Available to the entire community, the launch will bring welcome social relief to Manchester City fans around the world, with football matches taking place behind closed doors and indoor gatherings still banned in many countries. The immersive virtual meetups give fans the chance to socialise with friends or meet new enthusiasts from around the world while enjoying the content they love.

With Covid peaking during what is usually the most exciting time in the football calendar, fans have been left without the thrill and social interaction that the sport usually brings," said vTime Managing Director Clemens Wangerin. "Our collaboration with CFG makes it possible to hang out with friends and other fans while still adhering to lockdown regulations. The launch offers a tantalising glimpse of how alternate realities can be used to take fan engagement to the next level, and we’re excited to be working with the world’s number one football club to make this a reality.”

The launch is the first in a series of collaborations that vTime will undertake with CFG to shape the future of fan engagement. With its global network of eight clubs, including Manchester City FC, New York City FC, and Melbourne City FC, CFG is committed to creating the world’s most connected football communities. Aiming to bring cutting-edge engagement experiences in VR and AR to fans around the globe, vTime was chosen by CFG during the City Startup Challenge in 2019 to develop experiences that enable deeper, more personal engagement with loyal fans and new and non-traditional audiences.

Vicky Roberts (Director of Marketing and Business Development)